The European Union (EU) is fast turning into a single of probably the most important export destinations for Indian Handicrafts following the US. Indian handicraft units have currently made their presence felt strongly in Germany and Italy. Lucrative possibilities and the rising international popularity of Indian handicrafts are prompting small and medium enterprises (SMEs) within the handicrafts sector to foray into the EU with their merchandise.

Although the Indian handicrafts sector has witnessed a consistent growth of 15% around a decade, the country’s talk about within the US $100 billion international handicrafts current market is merely 2%. The main reason for this may be the inability of Handicrafts From India to tap the immense possible of overseas markets for example the EU. The Indian handicrafts sector has not been able to entirely capitalise around the rewarding options from the European handicrafts current market

Just about 46% with the EU handicraft imports arrive from China while India accounts for only 5% of the similar. To match the export volumes of China, Indian SMEs have stepped up their production and exports of wooden gifts and handicrafts towards EU.

Inside past number of many years, Indian SMEs have increased their supplies of Indian Textile Tradition to Germany, France, Spain, Italy plus the Netherlands. This is usually largely attributed towards rise in demand of wooden gifts and handicrafts in these countries. Participating in handicraft trade fairs inside EU has aided Indian SMEs gain an invaluable insight from the EU market. They’ve also established linkages with some distinguished importers and distributors.

Nevertheless, Indian handicraft exporters have to have to resolve issues concerning good quality, colour, environmental friendliness of solutions and compliance of solutions with EU standards and regulations to gain the loyalty of this marketplace. Diversifying their item line-up and expanding their exports and operations will also help handicraft units to capture a bigger market place share within the EU.